What is a Publisher?

Publishers are also referred to as an affiliate or online partner.

A publisher is an independent site that promotes the products or services of an advertiser in exchange for a commission on leads or sales. The publisher displays the travel zone, booking engines or ads on its Web site and is paid a commission by the advertiser when a visitor takes a specific action, such as filling out a click through or a purchase.

Travel Affiliate works with all types of websites. Non travel related sites such as radio stations or entertainment sites can take the complete travel zone and benefit fro ma pre-made section fully tracked. It is useful for travel trade to consider cross affiliation, for example a car rental company could make substantial additional revenue from including a flight booking engine on their site.