Our Technology

» Reporting


Use advanced technology to track the effectiveness of your online advertising activities from initial impression to sale. Watch the statistics unfold and measure performance in real-time.

Affiliates have access to comprehensive reports on merchant performance, including earnings per click (EPC), conversion and average approval time.

For each creative, there are detailed statistics on impressions, clicks, clickthrough-rates (CTR), earnings per click (EPC) and conversion rates.





» 30 Day Cookie Tracking



Cookie Tracking is the most popular method to track web visitors "from click through to conversion", because it is simple to implement and use, requires no significant web design considerations, and rarely does it impact the performance of the web server. The affiliate tracking software plants a small text file or "cookie" on the web visitor's browser. This cookie stores the Affiliate ID. It will also track the specific banner or link that the web visitor clicked. The cookie is also assigned a date as to when it should expire and get deleted.

As the web visitor traverses the merchant's site, the cookie remains untouched and continues to hold the Affiliate ID. The cookie is retained for the "cookie expiration period" as defined in your affiliate tracking software. In TravelAffiliate this value is defined as 30 days. The key is you can still track a conversion even if it happens days or weeks after the first visit. Publishers will get paid for any sales generated 30 days after the first click even if the user goes directly to the advertisers to make the booking at a later stage (within 30 days).





» Add Pooling


AdPooling is a tailored ad serving system. It allows publishers choose a range of content they want to place on their site and combine it into one campaign. Publishers can choose 4 different travel supplier partners banners and have them rotate through one banner ad space on the publisher's site.





» Cross Publication



a virtual community built around online merchants and
advertising networks with the purpose of having them
promote one another’s offers at the click of a button.

TravelAffiliate is associated with over 200 affiliate programmes worldwide. On request you can receive advert/campaign exposure to our thousands of publishers. If you wanted to target publishers in the USA we can promote your product/service and as you still have the approval process so you retain control over where the brand will appear.





» Pixel Tracking


Pixel tracking is a discrete tracking tool that is placed on the suppliers check out page in order to track sales. The pixel tracking can capture information such as sales volumes and values.

The pixel can be tailored to suit your site and will not be obtrusive.





» Creative Types


TravelAffiliate can accommodate most types of creative including: Banners Text HTML Email Contextual Layered Pops Zipped





» Geo-Targeting


Deny traffic from certain countries you don't do business with serve up ads based on the end user's country. Coming Soon - Report on traffic breakdown by country